In this episode of The Retail Pilot, host Ken Pilot sits down with Alex and Mike Faherty, co-founders of Faherty Brand, to discuss their business journey, recent successes, and future plans.

Key Topics Discussed:

• Faherty's performance during Black Friday and Cyber Monday 2024

• The brand's growth trajectory and end-of-year projections

• Expansion of retail stores and focus on in-store experiences

• Product development and bestselling items

• Marketing strategies and collaborations

• Tech innovations and simplification efforts

• Team building and company culture

• Preparing for potential tariff changes in 2025

• Exciting plans and collaborations for 2025

Highlights:

• Faherty now operates 72 stores, with plans to open more in 2025

• The brand is doing "hundreds of millions" in revenue

• Focus on hero products like the Legend Shirt and Stretch Terry Pants

• Emphasis on creating a boutique feel while making shopping easier for customers

• Upcoming collaborations with a surf club in Ghana and big wave surfers in Portugal

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