This week on The Retail Perch, Shekar, and Gary welcome Shawn Tuckett, CEO of Webstop, a company that helps retailers be more successful digitally. Shawn explains how Webstop levels the digital playing field for small to midsize retailers by providing powerful end-to-end solutions to create a complete digital grocery experience. The three discuss; Webstop's retail media network for small to midsized retailers, how digital strategies have changed over the last 10 years, the flexibility of digital promotion vs. the traditional ad cycle, why retailers should prioritize promotional pages on their websites, and so much more.