Sustainability seems to be a buzzword in grocery retail these days. Many retailers have gone so far as to sign sustainability pacts. In this episode, Gary and Shekar speak with Jay Jordan, co-founder, and COO of Strella Biotech, a startup that provides actionable data to optimize the fresh supply chain. Strella Biotech focuses on upstream supply to make ripeness predictable and reduce food waste. Jay explains where the inspiration for Strell Biotech came from, how their ethylene sensing technology works to optimize inventory, the possibilities for this tech in retail, and much more.