This week is a first for The Retail Perch! Gary and Shekar have the pleasure of speaking with Alicia Esposito, VP of Content at Retail TouchPoints. Alicia offers the unique perspective of someone in retail media. The three discuss Retail TouchPoints' approach to delivering relevant content to retailers, the different retail verticals and what they can learn from each other, the power of TikTok and other social media, what grocery can learn from the cosmetic retail industry, and much more!