The Retail Perch is back! And what a fantastic guest to return with. This week, Gary and Shekar have the opportunity to speak with Michael Solomon, prolific author and Professor of Marketing at Saint Joseph's University. "They want to be educated, they want to be stimulated, they want to be entertained, and there’s no reason not to do that,” says Michael about consumers. The three discuss how to achieve this in grocery retail in addition to the importance of environment on buying behavior, how to move a grocery store from a food warehouse to a community center, and so much more. Don't miss this episode.