When you walk into a store, what you find is so much more than just a visual experience. Today we're talking about the entire sensory experience. Perhaps you're familiar with incorporating the traditional five senses (but if you're not, we touch on this too) so how do you level up? What are brands with big budgets doing, and what learnings can we extract from them to bring to the store level? Listen in and follow to make sure you don't miss an episode.