Marketing is part art, part science. Whether you're opening a permanent store or promoting a pop-up, do your research, know your goals and make a plan to stay on track. Episode 4 joins the team behind @seaportbos to explain the most impactful marketing practices to implement into your store strategy. Tune in to the rest of the season to continue on the journey and learn how you can make a dream a reality and DM us at theretaildarwin.com to tell us what your store would be!