The size of your business shouldn’t dictate whether you should be doing some work on your marketing or not. The bigger brands are going at it non-stop after existing for longer and earning probably a lot more than you have. If you sincerely believe that you could use some marketing right now and were wondering how you can get your marketing moves started, here are 4 easy-to-follow W’s of Effective Marketing that you can review to compose the right message and deliver it to the right audience.