The Restaurant Innovator
The Restaurant Innovator
FSR magazine
Why “Brilliant at the Basics” Wins in Modern Dining
36 minutes Posted Apr 22, 2026 at 2:00 pm.
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Nick Kennedy and Greg Root, co-owners of Defined Hospitality, break down how they scaled a seven-concept restaurant group without losing sight of what matters most: the basics. From reading guest body language to something as simple as whether the trash can is placed correctly, they explain how small details reveal bigger operational standards. It’s a candid look at building authentic concepts, developing people from within, and why doing the fundamentals exceptionally well still wins in mode...