Ep 123: Today’s episode with Robert Cheeke, a New York Times bestselling author and longtime vegan activist. His new book, The Impactful Vegan, applies the principles of effective altruism to animal advocacy work to determine how to do the most good for animals. If you care deeply about animal or planetary suffering, it can overwhelming to know what to do. Robert’s evidence based research is not only inspiring, but also can help alleviate the fatigue that people who care deeply can experience.Topics Include:Robert's life growing up on a farmvegan bodybuildingleading by examplewhat inspired him to write The Impactful Veganeffective altruismmaximizing the good we can do in the worldhow to save the most animalsanimal charity evaluatorsvegan strong method relieving compassion burnout and more!Learn more and how to order The Impactful Vegan.Robert's IG: @robert.cheekewww.therefinedhippie.comRebecca's IG: @therefinedhippie