When you try to message your milestone, it’s easy to mistake the milestone for the message. It’s important to realize that what’s meaningful to us internally isn’t necessarily meaningful externally. You still need to show your audience, clients, or customers that you’re helping them get a goal that they want: achieve something, solve a problem, or meet an unmet need. Find the Red Thread at <a href= "http://tamsenwebster.com">TamsenWebster.com</a>. Resources <ul> <li><a href= "https://tamsenwebster.com/ep053-focus-on-the-goal-why-your-audience-needs-an-irresisitble-outcome/"> Focus on the GOAL: Why Your Audience Needs an “Irresistible Outcome” – EP053</a></li> <li><a href= "https://tamsenwebster.com/ep058-focus-goal-putting-feel-think-feel/"> Focus on the GOAL: Putting the “Feel” in “Think, Feel, Do” – EP058</a></li> <li><a href= "https://tamsenwebster.com/how-to-make-sure-your-target-audience-hears-your-message-ep077/"> How to Make Sure Your Target Audience Hears Your Message – EP077</a></li> </ul>

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.