How do you make persuasion easier so you get them where you need them to be by the end of your talk? You need to get across the “no hole,” the gap between where you want them and what they believe before you talk to them. In the middle are all the reasons they can say no, and unfortunately, a no to something is a no to everything. Resources <ul> <li><a href= "https://tamsenwebster.com/ep-020-crossing-no-hole/">Crossing the “No Hole” – EP020</a></li> <li><a href= "https://www.influenceatwork.com/principles-of-persuasion/">The 6 Principles of Persuasion by Dr. Robert Cialdini</a></li> </ul> Find the Red Thread at <a href= "http://www.TamsenWebster.com">TamsenWebster.com</a>.

Why Stories Work How to Use Them for Storytelling in Business EP:090

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.