Find the Red Thread at <a href= "http://TamsenWebster.com">TamsenWebster.com</a>. We need to reach many different people, but we have only one message. Gretchen Rubin, in The Four Tendencies, explains that there are multiple categories for how we deal with expectations. We need to explain, for those that care about external expectations, why our Goal makes sense for most people. However, for the contrarians, we also need to show the other side. Building a message that appeals to both groups will make sure that you reach everyone. Resources <ul> <li style="font-weight: 400;"><a href= "https://gretchenrubin.com/books/the-four-tendencies/intro/"> The Four Tendencies by Gretchen Rubin</a></li> <li style="font-weight: 400;"><a href= "http://tamsenwebster.com/ep-033-4-message-mindsets/">EP 033: The 4 Message Mindsets - Tamsen Webster</a></li> </ul>

EP061: What's Your Speaker "Point of View" -  Homes, Watson, or Conan Doyle?

The Red Thread Podcast: Simple Models for Mastering Change brings you brief, engaging looks at the mental models we use to make meaning -- and how to use them to create and communicate change. Each three- to seven-minute episode features a compelling story, framework, or example of a "red thread" and draws a quick lesson for anyone to use in their business or their life. Find the Red Thread is hosted by Tamsen Webster, Executive Producer of TEDxCambridge and 20-year change and message strategist. You can follow Tamsen on Twitter: @Tamadear.