Find the Red Thread at TamsenWebster.com.

Great ideas aren’t just found, they’re built piece by piece. To make that idea irresistible to someone else, we have to do the same thing: build that idea piece by piece in their mind. This week, we’re looking at the idea behind the Idea, the thing that makes the Problem impossible to ignore but also puts the Goal within the audience’s reach.

To illustrate this at work, we look at Tamsen’s work with Dheeraj Roy on his TEDx Cambridge talk about early-onset Alzheimer's.

Resources

• Do We Really Forget In Alzheimer’s? - Deeraj Roy for TEDx
• EP053: Focus on the GOAL: Why Your Audience Needs an “Irresistible Outcome”
• EP054: Focus on the PROBLEM – Why Your Audience Needs Both Context and Contrast
• The Red Thread Worksheet