When a man falsely made viral claims that Starbucks was anti-Christmas, former VP of marketing Nancy Poznoff took quick action to flip the narrative. She helped lead the charge during the "Red Cup" incident.
Now as partner and co-founder of the Kingston Marketing Group (https://www.kingstonmarketing.group/), Nancy helps other companies navigate that tricky conversation of brand identity. Her hot take: KEEP THE HUMAN TOUCH in marketing, communications, PR and content.
Join hosts Casey Munck and Galen Ettlin of Act-On Software, and follow The Rebel Instinct Podcast for more: https://anchor.fm/act-on-software
Youtube playlist: https://www.youtube.com/playlist?list=PLbTIGLLkX7WTo5Lx4UV2OfTZC3YPVahPZ

Street artist and fractional CMO Roshni Wijayasinha shares Rebel Instinct (Act-On Software Ep. 12)

The home of marketing rebels, innovators and disrupters who think and live outside the box. We talk martech, creative campaigns, career trajectory and how to be a badass in and outside work!