The Reasonable Southerner
The Reasonable Southerner
Frances Coleman
They Are Not Selling Steak, A Front Door Or A Lawn Mower Part. It Is Service That They Sell.
11 minutes Posted Aug 27, 2021 at 10:00 am.
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Show notes
Service is all a business really has to sell. Every business has competitors selling the same thing it sells. Service -- or the lack of it -- is what sets a business apart. Successful retailers have this figured out. In an ironic twist, the very people who were counted out by big box stores a few decades ago are seeing the big box retailers being creamed by the internet, which leaves an opportunity for smart mom and pop retailers to find their niche in offering good service. Smart retailers are doing that now. Those who don't are dead, but just don't know to lie down.

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