The RE Agent Podcast
The RE Agent Podcast
Cody May & Vikram Deol
🧠 The Psychology Behind Selling the “No” (And Why It Actually Works) | Ep 299
8 minutes Posted Dec 23, 2025 at 6:00 pm.
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Show notes
Most sales conversations don’t fail at the close. They fail in the first 15–30 seconds. In this episode, @coachvikramdeol breaks down why prospects shut down the moment they feel pressure — and how the best agents do the exact opposite. You’ll learn why: “Pushing” creates resistance Safety opens conversations Empathy beats persuasion And why selling the “no” actually leads to more yeses This episode isn’t about scripts. It’s about understanding human psychology — and learning how to lead c...