In episode 060 of the Razor Sharp Show, Matt Romania interviews professional copywriter, Rachel Kurzyp. Rachel walks us through what makes compelling copy, three ways to get to know your audience, auditing your own website and marketing materials, how to write something from scratch using simple copywriting formulas, features of a great call to action, editing tips for clarity and recommended writing resources.
Mentioned in this episode
- Customer persona template
- Hemingway App
- Grammarly
- Hot Copy Podcast with Belinda Weaver and Kate Toon
- PAS (Problem, Agitate, Solution)
- AIDA (Attention, Interest, Desire, Action)
- Article - how to write a readworthy page
- Article - 20 editing tips
- Learn more about Rachel in Episode 037
- Rachel's blog
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