In episode 052 of the Razor Sharp Show, Matt Romania chats with Josh Steimle. Josh is the author of Chief Marketing Officers at Work and has published hundreds of articles in publications like Forbes, Entrepreneur, Mashable, TechCrunch, Inc. Magazine, and Time.
This interview covers connecting with 'busy people', Josh's biggest surprise after interviewing 29 high-level marketers, data-driven marketing for small business owners, elements of a successful marketing campaign, working out a regular marketing plan, the biggest marketing mistake, marketing principles that have stood the test of time, the biggest trends in marketing that actually work, not becoming overwhelmed with all the marketing options out there, measuring your marketing the right way, and how to get media attention.
Show notes
- Josh's book: Chief Marketing Officers at Work
- Book: Founders at Work
- Google Analytics
- Josh's website
- Josh's digital agency
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