In episode 045 of the Razor Sharp Show, Matt Romania chats with Eric Chan. Eric - aka The Pitch Specialist - is a speaker and workshop facilitator who helps people answer the question "So... what do you do?"

 

This episode covers the difference between an 'elevator pitch' and '60 second pitch', core elements of a powerful elevator pitch, what to leave out of an elevator pitch, the role of vulnerability, common pitching mistakes to avoid, the effective pitch-writing formula, and dealing with self-doubt.