In episode 041 of the Razor Sharp Show, Matt Romania interviews Adam Posner about loyalty programs for customer retention. Adam is CEO at Directivity, Founder of The Loyalty Point, and has co-authored Australia's most in-depth research reports on loyalty programs (including For Love or Money). 

The conversation covers retention strategy, types of loyalty programs, how to ensure strategic fit with your business, the three motivations of customer loyalty, the key ingredients in any good loyalty program, and much more!

Starting his loyalty life in the mid ’90's with a shopping centre loyalty program initiative called ‘Scratch & Save’, Adam Posner has been involved in a range of loyalty and retention programs from large retail programs such as the flybuys program re-launched in 2012, as well as developing self-funding ‘Return on Loyalty’ models for pharmacy, entertainment, and large franchise accommodation networks.

Adam has been widely interviewed on customer loyalty and loyalty programs including on radio (3AW and ABC Radio National – Money Show) and published in Marketing Magazine, Herald Sun, BRW, CMO, Colloquy, eConsultancy, AdNews, and SmartCompany. 

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