Since 2016, Sally Lawson has ran hundreds of letting agency coaching workshops, teaching agents up and down the country how to grow their business.In this episode of The Rainmaker Podcast, Sally is joined by lead generation expert Gemma Warne, who has worked with hundreds of letting agents to build more efficient lead generation systems.Listen along as Sally and Gemma discuss the evolution of lead generation and marketing for letting agents from the 90's to today's digital landscape. Gemma also shares practical steps for generating leads using online funnels, explains how to attract the right client avatars, and reveals the brand new AI tool you can use to convert more leads into landlords on your books!Key Moments If you're interested in optimising your business, click this link & schedule a call to see how we can help you:https://www.lettingagency.training/sales-page-336836601695207822274Download our free Ultimate Letting Agency Growth Guide:https://www.lettingagency.training/54-ways-website1623165073122Join our free Facebook Group for Letting Agents:https://www.facebook.com/groups/agentrainmaker/