Marketing expert Wayne Mullins discusses the best leverage move you can make when investing back into the company: your team. Wayne’s team is made almost entirely of people who fit into the “great resignation” era–those with a reputation for being lazy, obsessed with social media, and a poor work ethic.
Yet, Wayne’s team has been active in their positions for six to eight years. As he will explain, it’s not about the cool snack bar or workout rooms but the culture that you foster every day.
In this episode of The Prosperity Perspective, listen alongside host Liam Leonard as our guest elaborates on the two ways to invest back into your people and make an impact: 1) Genuinely care for them and make the choice that will benefit THEM, not the company, and 2) Find ways to help each individual become a better version of themselves.
Reap the reward of watching people lean into who they can become and prove your values, because as Wayne will explain, “Your values aren’t your values until they cost you something.”
3 Key Takeaways
- Your team is your biggest leverage that you can use in your company; invest in them by connecting on an individual basis and watch them elevate the business.
- Your values can’t truly be proven until the moment they will cost you something. Don’t hesitate to put the rubber to the road and act on those values you set beforehand for the business.
- When you reach the sales call, your job should be all but done. Make your marketing do the work for you so that the customer is already sold.
Resources
Website: uglymugmarketing.com
About Wayne Mullins
Wayne is a husband, father of 4, founder, CEO, entrepreneur and author. He's a generous soul, a risk taker and an out-of-the-box, against-the-grain thinker & leader. Over the past 20 years, Wayne Mullins has scaled multiple companies and helped hundreds of entrepreneurs do the same with their companies. Wayne influences more than 250,000 entrepreneurs annually through his blog, books and training programs, and has personally worked with clients in over 100 industries–from every corner of the globe. Ugly Mug Marketing has won the praises of some of the leading influencers in the business world such as Neil Patel (Founder of QuickSprout + Kissmetrics) and Ari Weinzweig (Co-founder of Zingerman's).