Cross-functional collaboration is the skill 60% of CMA professionals say matters most (according to our recent research). But nobody teaches you how to do it.

Nicole Saunders, Senior Director of Customer Experience Strategy at Higher Logic built a framework for it, not from a book, but from being told by her manager that she needed to be more cross-functional and having no idea what that meant.

This is the session for the marketers who know collaboration should be bigger than Slack messages and one-off asks, and want a real model for making it work.