In this episode of The Profitable Play Podcast, I’m joined by Nick Veneris, Email Marketing Expert at Aluvii, for a conversation all about email marketing, automation, and how indoor playground and play café owners can turn the customer data they already have into more bookings and repeat visits.One thing I really want to emphasize upfront: this conversation is NOT platform specific. Even though Nick is from Aluvii, the strategies we discuss apply no matter what POS, CRM, or email platform you use. This episode is really about understanding your customer journey and communicating with more intention.We talk about:Why email marketing is still one of the most powerful tools for play-based businessesThe automated campaigns that are actually driving birthday bookings and repeat visitsHow birthday, half-birthday, bounce-back, and review request campaigns work in practiceSubject lines, timing, and messaging strategies that are getting parents to engage right nowThe biggest mistakes play café owners make with email marketingHow to segment your customer list in a simple, manageable wayHow to “sell” naturally without sounding overly promotionalRealistic ways busy owners can implement these systems without adding more overwhelmIf you’ve ever felt like you’re sitting on valuable customer information but not fully using it—or like your marketing feels reactive instead of predictable—this episode is packed with practical strategies you can start applying immediately.FREE E- Mail Marketing Playbook: Click HEREBook A Demo With Aluvii: Click HEREOTHER RESOURCES:Play Cafe Academy & Play Makers SocietyGetting Started With Your Play Cafe [YouTube Video Playlist]What's Working In The Indoor Play Industry 2025 GuideFund Your Indoor Play Business [Free Training]Indoor Play Courses & 1:1 Consulting WaitlistMichele’s InstagramMichele’s WebsitePlay Cafe Academy YouTube ChannelETSY Template ShopPrepare Your Indoor Playground For a RecessionPlay Cafe Academy & Play Makers SocietyQuestions and Support: [email protected] TOOLS & OTHER LINKS:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: [email protected] TOOLS:Play Space Brain (Mention This Podcast For Special Pricing!)Simplify and Scale with 50% OFF WellnessLivingActive Campaign Free TrialFree Demo of Aluvii All-In-One POS