In this episode, I’m joined by Charlesee and Max Woosley, the husband-and-wife owners of Little Dreams Play Studio in Dayton, Ohio.They opened in March, expanded quickly, added a café, and almost immediately faced new competition. We talk about what that actually looked like behind the scenes—and how they’ve navigated growth, staffing, pricing, and marketing without losing focus or burning out.In this episode, we cover...Opening as the only play space—and handling nearby competitionExpanding their space and adding a caféHiring lessons and early staffing mistakesWhy birthday parties grew faster than expectedBooking parties from Google and social media without prior visitsA local TikTok that drove real foot trafficAdjusting hours based on data, not guessworkUsing simple systems to run the business day-to-dayRunning a play business as a married coupleStaying anchored to purpose during stressful seasonsConnect with & follow Little Dreams Play Studio:WebsiteInstagramTik TokOTHER RESOURCES:Play Cafe Academy & Play Makers SocietyGetting Started With Your Play Cafe [YouTube Video Playlist]What's Working In The Indoor Play Industry 2025 GuideFund Your Indoor Play Business [Free Training]Indoor Play Courses & 1:1 Consulting WaitlistMichele’s InstagramMichele’s WebsitePlay Cafe Academy YouTube ChannelETSY Template ShopPrepare Your Indoor Playground For a RecessionPlay Cafe Academy & Play Makers SocietyQuestions and Support: [email protected] TOOLS & OTHER LINKS:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: [email protected] TOOLS:Play Space Brain (Mention This Podcast For Special Pricing!)Simplify and Scale with 50% OFF WellnessLivingActive Campaign Free TrialFree Demo of Aluvii All-In-One POS