Hello and welcome to the second episode of The Profitable Maker Podcast where today we will be exploring ways of becoming truly intentional with your Instagram account in order to build genuine connections and grow your following.
- Do you know how to attract your ideal customer
- Are you aiming to achieve maximum engagement?
- Are you nurturing your loyal followers or forcing commitment every post?
- How do you maximise opportunities from this platform to better serve your business?
Join me to discover the deeper side of Instagram. Reality is, followers don’t mean dollars. We need to look past just the numbers. It’s about establishing genuine connections. Behind the success of any business are authentic relationships that need nurturing.
So how do we continue to grow our business yet nurture our current followers resulting in strong authentic relationships? This is the question on everyone’s lips...including me!
It’s tricky in this world of ever-changing algorithms and constant marketplace evolution.
Over the past few years whilst growing my own business I have had to ask myself many questions around social media and for me, it’s a bottomless bag in which I need to continually reassess.
- Who am I? What are my barriers to putting my real self out there? Do my followers see me as Krystle or just as another macramé business?
- Does the thought of exposing your real self within my business terrify me? Can you think of an artist that you truly love to follow who doesn’t show themselves?
- Who am I talking to? Do you really know your ideal customer profile? Are you trying to speak to everyone or are you making them feel like you’re speaking directly to them?
- What nurturing strategies am I currently using? What simple strategies could I add to my business that provides a warm and fuzzy feeling to my followers?
- Why am I constantly feeling overwhelmed and underprepared when it comes to social media?
- What can I put into place to assist with time management and valued content?
During this podcast, I will share with you some of the why’s? how’s? who’s and strategies I have encountered through my own journey. I have also created a downloadable worksheet for you to utilise in identifying and implementing your new strategy.
Come on, invite people into your story! Stand out with something of value, consistently serving your audience! Press PLAY now and avoid posting to crickets!!