The Profit
The Profit
CNBC
Amazing Grapes Wine Store
42 minutes Posted Feb 18, 2020 at 2:00 am.
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Two wine enthusiasts in Orange County, California decided to turn their hobby into a business. Amazing Grapes is both a small restaurant and a shop that specializes in fine wines. But a passion for wine doesn’t equal success so while Amazing Grapes generated $3.5 million last year, they still haven’t figured out how to turn a profit. These absentee owners have mismanaged their inventory, alienated their staff and will probably be forced to shut their doors. Serial entrepreneur, Marcus Lemonis believes he can use his extensive retail knowledge to turn this lush opportunity into a scalable business. If Marcus can convince staff and owners to take ownership and stop running Amazing Grapes like a hobby, he might be able to save the business from being financially crushed. (Episode 207)