The Product Manager
The Product Manager
Hannah Clark - The Product Manager
Mastercard’s SVP of Global Products on How to Enter New Markets (with Simone Paul Tamussin)
24 minutes Posted Jun 3, 2025 at 10:00 am.
International Expansion Challenges Introduction
Market Entry Gaps and Assumptions
Forces Shaping International Markets
Regulatory Risk Assessment Strategies
Strategic Partnerships for Market Entry
LLMs for Regulatory Research
Adapting Business Processes Globally
Closing Thoughts and Contact Info
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Show notes

Expanding internationally is more complex than ever, with economic uncertainty, shifting regulations, and unpredictable tariffs creating constant challenges. While overseas opportunities can be tempting, businesses must navigate a landscape full of blind spots and evolving risks that demand careful planning and adaptability.

Simone Tamussin, SVP of Product Management at Mastercard Gateway, shares valuable insights from his experience working with companies facing these hurdles. He discusses common pitfalls growth-focused leaders encounter, proactive strategies for entering new markets safely, and practical tips for managing the overwhelming paperwork that comes with global expansion.

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