Duolingo’s Head of Product Gives a Masterclass on Product Monetization (with Cem Kansu) from The Product Manager

The Product Manager

Hannah Clark - The Product Manager

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Duolingo’s Head of Product Gives a Masterclass on Product Monetization (with Cem Kansu)

39 minutes Posted Nov 26, 2024 at 11:00 am.

Meet Cem Kansu

The Journey of Duolingo's Monetization Strategy

Understanding the Premium Trap

Effective Freemium Strategies

Insights from A/B Testing

Pricing Strategy and Generative AI

Positioning AI Features for User Engagement

Expanding Duolingo: Math and Music

Future Trends and Challenges in EdTech

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Show notes

Pricing is a perennial hot topic. How much value should you provide for free, and at what point should users need to convert into paying customers? How much should you charge, and how often?

In this episode, Hannah Clark is joined by Cem Kansu—Head of Product at Duolingo—to explore how Duolingo has navigated challenges in monetization, expansion into new markets, and the integration of cutting-edge technology.

Resources from this episode:

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Check out this episode’s sponsor: Wix Studio
Connect with Cem on LinkedIn and Twitter/X
Check out Duolingo

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