Product adoption can sometimes feel as elusive as catching lightning in a bottle. There are myriad reasons why users might resist adopting new products, from the fear of change to the comfort of established routines. In this episode, Hannah Clark is joined by George Brooks—Founder and CEO of Crema—to explore these challenges and draw out actionable insights for product leaders. Resources from this episode:<ul><li>Check out this episode&apos;s sponsor <a href='https://www.sprig.com/theproductmanager'>Sprig</a></li><li>Subscribe to <a href='https://theproductmanager.com/subscribe/'>The Product Manager newsletter</a></li><li>Connect with George on <a href='https://www.linkedin.com/in/georgebrooks/'>LinkedIn</a></li><li>Check out <a href='https://www.crema.us/'>Crema</a></li></ul>

Guest Introduction: George Brooks of Crema

Understanding Service vs. Product Businesses

Crema's Approach to UX and Product Development

Anecdote on Cross-Functional Collaboration Challenges

The Business Case for Psychological Safety (with Nancy Chu)

Successful products don’t happen in a vacuum. Hosted by Hannah Clark, Editor of The Product Manager, this show takes a 360º view of product through the perspectives of those in the inner circle, outer perimeter, and fringes of the product management process. If you manage, design, develop, or market products, expect candid and actionable insights that can guide you through every stage of the product life cycle.