In this week's podcast, we were joined by Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility. Dan sheds light on the common misconceptions around pricing and gives valuable advice on aligning your pricing strategy with your business objectives. 

Featured Links: Follow Dan on LinkedIn | Product Tranquility | 'How To Price Your Product: A Guide To The Van Westendorp Pricing Model' feature at Forbes | 'Identifying and multiplying your best customers' - Tamara Grominsky on The Product Experience | Buy 'What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services'  book by Anthony Ulwick