Join us on the podcast this week where we uncover the world of content design with Erica Jorgensen, seasoned content designer at Chewy and author of 'Strategic Content Design Tools and Research Techniques for Better UX'.  Erica  walks us through her professional journey and how she fell into the realm of content strategy.  She enlightens us on the significance of using quantitative research in understanding why words work or not, and how different businesses can reap enormous benefits from a content designer.

Our chat with Erica takes an intriguing turn as we dig into the kinship between content design and user experience. She opens up about the importance of quality content as an engineering issue, and when it's prime time to make the case for hiring a content designer early in a project

Featured Links: Follow Erica on LinkedIn and Twitter | Erica's website | Buy Erica's book 'Strategic Content Design - Tools and Research Techniques for Better UX' | The Content Design Manifesto | Screaming Frog SEO Spider

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