New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful? There was no one better to discuss this with than Lea Hickman, now Partner at Silicon Valley Product Group—who played a crucial part in introducing Adobe&apos;s subscription model for the creative cloud—joins us on the podcast to discuss bringing products to market. Featured Links: Follow Lea on <a href='https://www.linkedin.com/in/leahickman/'>LinkedIn</a> and <a href='https://twitter.com/leahickman'>Twitter</a> | <a href='https://www.svpg.com'>Silicon Valley Product Group</a> | Marketecture <a href='https://wordspy.com/index.php?word=marketecture'>definition</a> | Martina Lauchengco&apos;s <a href='https://www.amazon.co.uk/Loved-Rethink-Marketing-Products-Silicon/dp/1119703646?_encoding=UTF8&amp;qid=1668457906&amp;sr=8-1&amp;linkCode=sl1&amp;tag=nervinenet-21&amp;linkId=a2857689621df14c24fde11e5f586ba9&amp;language=en_GB&amp;ref_=as_li_ss_tl'>book</a> &apos;Loved: How to Rethink Marketing for Tech Products&apos;

Making your product strategy come alive - Chiedza Muguti on The Product Experience

The Product Experience features conversations with the product people of the world, focusing on real insights of how to improve your product practice. Part of the Mind the Product network, hosts Lily Smith (ProductTank organiser and Product Consultant) & Randy Silver (Head of Product and product management trainer) “go deep” with the best speakers from ProductTank meetups all over the globe, Mind the Product conferences, and the wider product community.