This episode we hear from Oli Hills, founder of Nonsensical, an agency focussing on TikTok content creation and consultancy. TikTok is one of those platforms that so many people enjoy, and yet so many small businesses, particularly in gift, have yet to take advantage of. With the addition of TikTok shop now is the perfect time to hear from Oli, a true expert, and understand how to get started and make an impact with your products. Insightful and entertaining, as you’d expect!  ---------------...

Birchstone Markets with James Arnold

Welcome to the Gift-Cast, previously known as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between. Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards! The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.https://marketing-101.co.uk/ The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.https://www.giftoftheyear.co.uk/ The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.https://www.ga-uk.org/&nbsp;