'Start with the why?' When creating a digital product, we usually focus on a specific problem or opportunity space in order to create a solution to achieve a desired outcome or solve a problem. If only it were so straightforward! In reality, products go through many iterations; more data provides insight, the product strategy evolves, assumptions are tested and hypothesises are proven or disproven. 

Whether working on the first version or further iterations of a product, it is important to keep focused on the direction of travel in order to keep on the desired path to success. 

In this episode I am joined by Roman Pichler, Author and renowned Product Expert  and we deep dive into how you can create a captivating vision for your product to start you off on the right footing but also touching on some of the pitfalls to avoid when creating vision.