Marika Flatt, Founder of PR By the Book, a book publicity firm, and Travel Editor for Texas Lifestyle Magazine talks with Jeniffer and Chad about her path to the world of publicity. You'll learn what she and other publicity firms do. And don't do. They also talk about who does what during the book marketing process and what's expected of authors themselves. Marika tells The Premise how she manages to do all she does, and what it's like to own your own business and work with your spouse—which Jeniffer and Chad may know a thing or two about.