How did an injury while hiking the Pacific Crest Trail lead to a unique niche in physical therapy? In this episode, Morgan Brosnihan, PT, DPT the founder of Blaze Physio, shares how her passion for hiking revealed an untapped market. In a conversation with Heidi Jannenga, PT, DPT and Liz Heckmuller, PT, DPT, Morgan discusses how she navigates the intricacies of seasonal patient volumes, telehealth, the PT compact, and flexible payment models to manage her business. She also shares how personalized care—rooted in her own hiking experience—has been key to connecting with her audience.

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