Whether it's to secure media coverage, inform strategic campaign decisions or build your credibility as an industry insider, trends are a powerful resource to harness. Jennifer Hawkins, Founder and President of <a href="https://www.hawkpr.com/">Hawkins International PR</a> and Catherine Colford, Managing Director of sister communications agency, <a href="https://www.maverickcreative.us/">Maverick Creative</a>, have made it their business to be in front of the curve when it comes to identifying and developing trends. Their clients benefit from the global lens they apply to all their campaigns and in this episode, they share some tips on how you can do so too.
You'll find a summary of the information featured in this episode here: <a href="https://www.theprpod.com/post/trends">https://www.theprpod.com/post/trends</a>&nbsp;
&nbsp;<a href="https://www.theprpod.com/" rel="payment">Find tips from each episode here: https://www.theprpod.com/</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Sector Specialist: Aviation PR

The essential public relations podcast for budding PR professionals. Bringing you expert tips for working in PR and finding your niche.
Each episode I chat to top PR specialists and industry insiders to provide practical advice on mastering common PR tasks, guidance on career development as well as insight into the PR industry. Hosted by Brooke Burns and featuring a collection of clever peeps. www.theprpod.com&nbsp;