Developing a spokesperson into an industry-respected thought or opinion leader can benefit the brand awareness of a company immensely. To explore why, I'm joined by <a href="https://www.linkedin.com/in/samanthadybac/">Samantha Dybac</a>, founder of <a href="https://www.theprhub.com.au/">The PR Hub</a> and podcast host of <a href="https://www.theprhub.com.au/podcast/">Influence Unlocked</a>. We cover the challenges and opportunities of developing a thought leader, whether it's imperative they have social media platforms and an existing media profile plus, how to manage expectations.
You'll find a summary of the information featured in this episode here: <a href="https://www.theprpod.com/post/thought-leaders">https://www.theprpod.com/post/thought-leaders</a>&nbsp;<a href="https://www.theprpod.com/" rel="payment">Find tips from each episode here: https://www.theprpod.com/</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Social Media Reporting

The essential public relations podcast for budding PR professionals. Bringing you expert tips for working in PR and finding your niche.
Each episode I chat to top PR specialists and industry insiders to provide practical advice on mastering common PR tasks, guidance on career development as well as insight into the PR industry. Hosted by Brooke Burns and featuring a collection of clever peeps. www.theprpod.com&nbsp;