Edmund Keith and Harvey Hancock are joined by former REA Group CEO, Simon Baker to discuss the concept of vendor-paid markets in the real estate industry. They chat about the advantages of vendor paid markets for real estate portals, such as increased revenue and the ability to leverage agents as an outsourced sales force. They also discuss the challenges of implementing vendor paid markets and the cultural factors that contribute to their success or failure. The episode concludes with a discussion on the value of extra visibility in vendor paid markets.