<p>Podcasting is an INCREDIBLE medium for sharing your messages. But you know what's better than A podcast? MULTIPLE podcasts...at least, I think. And that's the experiment.</p>

The BET: Capitalizing on Audio and the Logic of Podcasting for Business

Have you ever tried podcast marketing? I have a hypothesis: People don't love content; they love content CREATORS. You can find content anywhere, but no one can find content produced by YOU anywhere. This podcast invites you into an experiment. Join me, Steve Schramm, in a journey to create and produce a network of podcasts hosted by...me (with the occasional guest). I don't have all the answers, but I do have ALL the questions, and I'm looking forward to doing this experiment with you along for the ride.

The WHAT - Using Multiple Podcasts as a Marketing Strategy