The Podcase

During the first episode we sit down with Joan van Loon, Managing Director at IBM to talk about how they brought Artificial Intelligence into the market with their AI product: Watson. Joan will give you insight into the challenges IBM faced as a company to develop and introduce a complex product based on AI. Furthermore, he will tell you more about the difficulties they faced while trying to convince customers of products based on AI. To conclude, he will give you excellent tips on how to crack cases at the Leuven Case Competition.

During the second episode, we welcome Alexander van de Voorde, Engagement Manager at McKinsey & Company for the past 3 years. Alexander shares in this episode his experience and expertise on how he manages his projects. He refers to a recent case he dealt with: an aluminium producer who wanted to penetrate new markets. Here, he emphasises the importance of sharp market analyses and explained the importance of a sales plan. At the end, Alexander gives some useful tips for students who want to crack cases at LCC!