What do Starbucks, Viagra, and Netflix have in common?  And no, the answer is not “a late night.” All 3 used their brand and storytelling abilities to create a category that didn’t exist before. Pretty neat! Today’s guest is an expert in storytelling, branding, and guessing my favorite books.We talk about AI as a tool for self-exploration, using stories to communicate your strategy, and how to approach life with a sense of play. Check it out!-----Show Notes:((((-----Links:* https://www.petesena.com* https://twitter.com/petesena* https://www.linkedin.com/in/petersena/* Pete’s Pod - Forward Obsessed: https://open.spotify.com/show/2TrkOZ7xL7WSlzc2mrwXuC?si=aa5e7790aca64e05&nd=1* Had to do it to ‘em — check out my brother’s song “pensando en ti”: https://open.spotify.com/track/7KKkueqCLOYJMt09lLQx3s?si=bd76ed4ea5354bc5----Quotes I Enjoyed“When a company is too big to fail, and they’ve got that dominant market share, innovation is so much more complex because the risk of failure is that much higher.”“As a creative professional and a creative entrepreneur, sometimes I’m a little bit of an idea masochist – i like to go through pain and that pain I think is what brings about the journey.” “Speak your truth. Do it. Do it with empathy, do it with your core values, but do it.”----If you liked the episode, subscribe for more! Let’s chat: reach me at [email protected] --- Support this podcast: https://podcasters.spotify.com/pod/show/playhardpodcast/support