This episode was recorded at Sweet Suite in New York on July 8.Here it July—halfway through the year, and with Sweet Wuite, sponsored by the Toy Insider, the holidays have started. The shw is increasingly being seen by toy manufacturers, media, and content creators as the the unofficial kick off of the season.

It's the event where many of the hot—and hopefully hot—toys and games are unveiled, and everyone finally gets hands on.

As the show was just getting underway, Chris satdown with James Zahn, editor of The Toy Book to talk about the show, the seasons, ahead, toy trends, the impact of Tik Tok on selling and how licensing is changing.

James is always one of our favorite guests, and we know you’ll enjoy hearing his thoughts and insights.