On today’s episode of The Playbook, I had a conversation with Peter Pernot-Day, the US Head of Strategic Communications at SHEIN. We discuss SHEIN's innovative approach to fashion, community building, sustainability, transparency, and the importance of direct engagement with customers.

SHEIN’s unique approach to connecting with their customers utilizes AI technology, which is something I urge entrepreneurs to fully embrace in growing their business.

Learn more about SHEIN: https://us.shein.com/