The Playbook With David Meltzer
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
Understanding The Equation of Marketing | Phillips EVP, Lorraine Barber-Miller
15 minutes Posted Dec 27, 2022 at 10:00 am.
] Why effective marketing requires a balance of art and science[5:42] - How she creates a shared vision that results in the greatest impact[8:22] - The driving forces behind Philips’ transformation[10:37] - The ways that she promotes equity and inclusion both inside and outside the company
0:00
15:47
Download MP3
Show notes
On this episode of #ThePlaybook, Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on:[3:07] - Why effective marketing requires a balance of art and science[5:42] - How she creates a shared vision that results in the greatest impact[8:22] - The driving forces behind Philips’ transformation[10:37] - The ways that she promotes equity and inclusion both inside and outside the company