The first step of branding a person, product, or service is to find its frequency. What does that mean, “to find your brand’s frequency”? Whether it’s building a brand that is a person, place, thing, product, or service, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market.

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