In this episode I'm covering why and how the claim ‘Lose 4lbs of Belly Fat in 14 Days' is misleading, dangerous, and frankly… BS.

Having seen this in a marketing campaign on social and then having a client relay the numbers back to me, it got me riled.

So strap in and I'll take you through why it is rubbish and how the methods used create an illusion of losing belly fat.