As communicators, we can’t stress enough the importance of storytelling. That’s why we sat down with a master storyteller herself, Colleen Stewart, President of Perfect Pitch, and author of The Story Compass! Storytelling is key for businesses to achieve their objectives and Colleen shared some great tips on connecting with your target audience to get your key message across. The most important takeaway? Start with the “Why” before the “What”. Good leaders know how to capture their audience from the get-go because once an audience understands “why”, they’ll be asking “what” and “how” themselves.